Explore The NRA Universe Of Websites

APPEARS IN News

Super Bowl of Hypocrisy: NFL Ad Policy Stiff Arms Daniel Defense

Thursday, December 5, 2013

Here at the NRA, we love football.  This is America, after all.

But, let's face it.  There aren't too many sports more violent than one in which men weighing well upwards of 300 pounds repeatedly and deliberately crash into one another at speeds that most avid runners can only dream about, and slam each other to the ground.  Football is a physical sport.

And there's no attempt to downplay the violent nature of the sport.  After all, the team with the ball is called "the offense," a long pass downfield is referred to as a "bomb," and players who get too aggressive are penalized for "unnecessary roughness."

So, we're a little confused by a National Football League policy against accepting TV advertisements featuring "firearms, ammunition or other weapons."

The subject came up recently, after Fox TV had to inform Daniel Defense, the well-known manufacturer of high-quality AR-15 firearms and related products, that NFL policy prevented it from accepting the gun maker's ad for the 2014 Super Bowl.

Notably, the ad, which can be seen here, doesn't even show a "firearm, ammunition or other weapons," but instead only advocates the right of a person to make his own decisions about how to defend his family.

What's next?  Will today's NFL bureaucrats try to kick the late, great, former Dallas Cowboys wide receiver Bob Hayes out of the NFL Hall of Fame, because his nickname was "Bullet Bob?"

Apparently, Daniel Defense's ad was initially rejected because it ends with DD's logo, which shows an image of an AR-15.  But even after DD volunteered to replace the logo with an image of the American flag, the NFL wouldn't budge.

The NFL's denial of DD's ad is blatantly hypocritical.  As Michelle Malkin noted in a National Review piece this week, the NFL is free to accept or reject any advertiser it wants to, but its "prohibited content" list didn't stop them from allowing lucrative vulgar ads over the years that, according to Malkin's article, have featured:

  • an upside-down clown who appears to pour Bud Light beer up his rear end;
  • a bizarre sex-change-operation analogy to tout Holiday Inn's hotel upgrades;
  • a barefoot Kenyan runner violently dragged to the ground by white hunters and forced to wear a pair of    Just For Feet running shoes;
  • a flatulent Budweiser horse whose emissions cause a candle to torch a woman's hair;
  • ad characters getting electrocuted, run over by buses, kicked, punched, tackled, thrown out of high-rise buildings, and attacked by crotch-biting dogs.

And, as Malkin notes, the NFL has routinely run ads that degrade women in a variety of ways, and regularly airs trailers for violent Hollywood movies and video games. As examples, Malkin points out that the in the aftermath of the Newtown shooting, a commercial promoting the shoot-'em-up flick Gangster Squad aired during a Colts-Texans game, and a spot promoting the M-rated video game Hitman: Absolution aired during a postgame show.

And let's not forget last year's Sunday Night Football rant by blowhard Bob Costas, who blindsided unsuspecting viewers with a personal "op-ed" blaming the tragic murder-suicide committed by Kansas City Chiefs linebacker Jovan Belcher on America's "gun culture."   Or the anti-gun ads purchased by New York City Mayor Michael Bloomberg's "Mayors Against Illegal Guns" that ran during past Super Bowls.

Gun control supporters--some of whom probably consider badminton too violent--will pretend to be instant football fans over the NFL's latest ad ban, and defend the NFL's rejection of the ad as "a commonsense goal line stand."

We'd say instead that it is more like a fumble.

TRENDING NOW
Nancy Pelosi: Pro-Gun Voters Made an Impact

News  

Monday, November 18, 2024

Nancy Pelosi: Pro-Gun Voters Made an Impact

Congratulations NRA members and other pro-gun voters! Once again, our votes helped make the difference.

Bloomberg’s Mayors, Back in the News!

News  

Monday, November 18, 2024

Bloomberg’s Mayors, Back in the News!

Just a few short weeks ago, we wrote about Michael Bloomberg’s controversy-dogged gun control organization, Mayors Against Illegal Guns (MAIG), and how another high-ranking member of the group had been indicted for allegedly committing serious ...

Make Crime Illegal Again

News  

Monday, November 18, 2024

Make Crime Illegal Again

While less prominent than the red sweep of the nation’s electoral map and the triumph of President Donald Trump, another telling development following the 2024 elections was the number of Californians in ultra-progressive strongholds who ...

Federal District Court Strikes Down IL’s “Assault Weapon” and “Large-Capacity Magazine” Bans in NRA-Supported Case

Saturday, November 9, 2024

Federal District Court Strikes Down IL’s “Assault Weapon” and “Large-Capacity Magazine” Bans in NRA-Supported Case

Today, the U.S. District Court for the Southern District of Illinois struck down provisions of the Protect Illinois Communities Act (PICA) that prohibit “assault weapons” and “large-capacity magazines” in an NRA-supported case, Barnett v. Raoul.

NRA Files Amicus Brief Arguing that Washington’s Magazine Ban Violates the Second Amendment

Friday, November 15, 2024

NRA Files Amicus Brief Arguing that Washington’s Magazine Ban Violates the Second Amendment

Today, NRA filed an amicus brief in the Supreme Court of the State of Washington in a challenge to Washington’s prohibition on magazines that hold over 10 rounds.

Grassroots Spotlight: North Carolina Grassroots

Take Action  

Monday, November 18, 2024

Grassroots Spotlight: North Carolina Grassroots

The North Carolina NRA-ILA Grassroots Team recently held an NRA “Day of Action” event to coincide with the start of early voting in the Tarheel State, and to encourage our Second Amendment community to “Get Out and Vote”!

Michigan: Take Action Against "Gun-Free Zone" Bills Today!

Friday, November 15, 2024

Michigan: Take Action Against "Gun-Free Zone" Bills Today!

Yesterday, the Senate Committee on Civil Rights, Judiciary, and Public Safety SB 857 and SB 858 with amendments and the bills will now be eligible for votes on the Senate floor. Please use the take action button below and ...

Michigan: House of Representatives to Take Important Vote on Anti-Gun Bills

Tuesday, November 12, 2024

Michigan: House of Representatives to Take Important Vote on Anti-Gun Bills

Tomorrow, the Michigan House of Representatives is expected to vote on two packages of anti-gun bills. Use the take action button below to contact your Representative and urge them to oppose these anti-gun bills!  

PREFILING OF LEGISLATION BEGINS IN TEXAS FOR THE 2025 SESSION

Friday, November 15, 2024

PREFILING OF LEGISLATION BEGINS IN TEXAS FOR THE 2025 SESSION

Prefiling of legislation for the 2025 Regular Session of the Texas Legislature began on Tuesday.  Within the first three days, more than 75 firearm-related bills had been filed, the majority of which were anti-gun measures ...

Michigan: Senate Committee to Vote on Expanding Gun-Free Zones

Tuesday, November 12, 2024

Michigan: Senate Committee to Vote on Expanding Gun-Free Zones

Tomorrow, the Senate Committee on Civil Rights, Judiciary, and Public Safety will take up SB 857 and SB 858. These bills would dramatically expand “gun-free zones” in the state and drastically limit where those with a concealed pistol ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.