A November 5, article in The Washington Times reported that a leading engine antifreeze producer, Old World Industries, Inc., recently ran a rebate promotion allowing consumers to donate their refunds to the anti-hunting animal rights organization American Humane Association (AHA). According to their web site, American Humane "opposes the hunting of any living creature for fun, trophy, or for simple sport. American Humane believes that sport hunting is a form of exploitation of animals for the entertainment of the hunter and is contrary to the values of compassion and respect for all life that inform American Humane`s mission." Further, the group "considers sport hunting a violation of the inherent integrity of animals and disruptive of the natural balance of the environment through human manipulation, and calls for positive action to be taken to prevent such cruelties."
Following a nationwide barrage of complaints from furious hunters, the makers of PEAK and SIERRA brand antifreeze decided to end their agreement with the anti-hunting AHA. In a letter to the U.S. Sportsmen`s Alliance, Old World Industries wrote, "[We] made a decision to sever our sponsorship with the American Humane Association (AHA)."